AD MATCH

Advertising revenue is dropping - PVR's mean people can skip through the ads and when they do come on, viewers either switch over or get a snack! We want to create an event where viewers simply MUST stay tuned.

With the proprietary software "Q2" we can do just that. Viewers WILL have to watch to be in with a chance of winning a huge cash prize on AD MATCH.

Any commercial network can run AD MATCH a game for anyone to play. Players can download game cards via the web, SMS or a distribution partner such as national newspaper or TV guide. To win they must match brands on their cards to the ads shown on screen in a fixed time period on the channel. The game can be built around any TV event such as a national sports game, launch of a new series or a high rating slot.

The partner network will receive income from multiple sources - SMS for cards, phone revenue for prize claims, enhanced ad sales for premium slots and fees from distribution partners.

Finally the ads are the main event.